Pokémon GO Earth Day 2018 Cleanup event announced

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In partnership with Mission Blue, Niantic is organizing a Worldwide Cleanup event taking place on April 22. More than 30 local cleanup events are taking place in 12 countries around the world.

Hosted by local nonprofits, these cleanup events will involve picking up trash and cleaning natural areas alongside other Trainers and local community members. As part of this promotion, Niantic is providing a set of in-game rewards. The in-game rewards will be released within a 48 hour window from the start of Earth Day.

“Earth Day is an incredible movement and opportunity to team up with friends and neighbors to focus on making the world and our own communities healthy and sustainable,” said John Hanke, founder and CEO of Niantic. “We’re looking forward to joining Trainers around the world in their efforts to clean up and preserve the environment in support of the world’s oceans and Mission Blue.” 

All Trainers will receive access to a special avatar item to celebrate Earth Day and those who work together to participate in the cleanups around the world will unlock unique in-game rewards for the entire world.

If 1,500 Trainers attend the events around the world, 2x catch Stardust for Ground, Water, and Grass-type Pokémon will be unlocked for 48hrs. If more than 3,000 Trainers participate in the clean up events, 3x catch Stardust for Ground, Water, and Grass-type Pokémon for 48 hrs will be unlocked for Trainers around the world.

  • 1,500 players cleaning up trash:
    • Unlock 2x Stardust when catching Ground, Water, and Grass-type Pokémon
  • 3,000 players cleaning up trash:
    • Unlock 3x Stardust when catching Ground, Water, and Grass-type Pokémon

What is Earth Day?

Earth Day is an annual event celebrated on April 22. Worldwide, since 1970 various events are held to demonstrate support for environmental protection. With over 1 billion people taking part it is the largest civic observance in the world.

Why is Niantic doing this?

“At Niantic we believe in taking care of the planet and we invite everyone to help us make the world a cleaner place on Earth Day through our collaboration with Mission Blue and multiple NGO partners. Together we can make a real and tangible impact on our world and support the important work of others to protect our oceans for future generations.”

Who is Mission Blue?

Led by legendary oceanographer Dr. Sylvia Earle, Mission Blue is uniting a global coalition to inspire an upwelling of public awareness, access and support for a worldwide network of marine protected areas known as Hope Spots. For more information about Mission Blue and their work in protecting our oceans please visit their official site.

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