Exciting to see the progress we’re making to enable new kinds of devices that leverage our platform… pic.twitter.com/yYglk4q89G
— John Hanke (@johnhanke) March 29, 2021
It’s not often that John Hanke, Niantic CEO, tweets about upcoming projects and products developed internally. Hanke’s recent tweet is a departure from this practice, as Niantic’s lead openly disclosed a preview of Niantic’s newest project: AR glasses.
This is not news per se, as Niantic previously announced a partnership with Qualcomm to Build AR Glasses, but we didn’t expect to have a preview of the device so soon. Hanke is known for critiquing phone screens as not being immersive enough, which we tend to agree with.
A phone is a separate screen, not connected to your natural field of vision and is often a distraction during runs, walks and hikes. Niantic has been consistently bullish about developing augmented and mixed reality solutions, promoting their Real World Platform as the industry forerunner.
Recent acquisitions and partnerships (Microsoft!) have solidified Niantic’s intent to push its research division forward. We’re not sure if there’s any other company investing so heavily into AR as Niantic.
Check out the recent demo with Hanke and a – we assume – a work in progress version of the AR glasses design:
We’re thrilled to collaborate with @microsoft & @hololens on new experiences that will weave together the digital and physical world. Check out this proof-of-concept demo, built on our planet-scale platform, and the amazing possibilities that could await. https://t.co/ig0bQUIQ8b pic.twitter.com/gGk5djVayC
— Niantic, Inc. (@NianticLabs) March 2, 2021
Hanke gave the following statement following Microsoft’s Ignite conference:
At this year’s Microsoft Ignite conference, we announced we are collaborating with Microsoft on new kinds of experiences that advance innovation at the seam of the digital and physical world, and connect people together in brand new ways. We offered a glimpse of the potential for new AR experiences by showcasing a proof-of-concept Pokémon GO demo. While this demo is not intended for consumer use, it offers an early glimpse into the future evolutions in both software and hardware.
Nuts, right? Let’s see where this takes us, but we’re optimistic that Niantic can deliver a revolutionary AR experience in the next 2-4 years.