A recent data mine has revealed that a large list of advertisers has been added to Pokémon GO, which raised suspicion that Pokémon GO will be getting intrusive ads throughout the game.
Trainers were upset and started speculating that this was the beginning of Scopely’s influence and new monetisation strategy. This was further reinforced by a fairly confusing piece of code discovered by data miners.
Niantic reached out to Content Creators today to rectify and clarify the situation. We were given permission to share this message:
📣 Regarding any speculation around what data miners might have found and misinterpreted:
We will not be bringing intrusive ads to Pokémon GO, not now, not ever. We recently upgraded a third-party library in Pokémon GO which introduced code that added a written list of common ad networks – but not the ad frameworks themselves. This is standard industry practice, but in no way reflects any plans to change how the Pokémon GO team approaches advertising.
The data mine showed that support has been added for displaying ads from various sources in the app, such as:
- GoogleAdMob
- IronSource
- ApplovinMax
- Fyber
- Appodeal
- Admost
- Topon
- Tradplus
- Yandex
- ChartBoost
- Unity
- ToponPte
- Custom
- DirectMonetization
