Introducing the Community Ambassador Program

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Big news from Niantic, they are launching a brand new Community Ambassador Program, as part of their new partnership with The Silph Road.

“Today we’re excited to share a new way you can support your local Pokémon GO community. We’re introducing the Community Ambassador Program—a way for trusted organizers running in-person events to apply for perks that will benefit their communities.”

For more information on the program, including details on how you can participate, please read the following message from Pokémon GO’s Lead Global Community Manager, Kelsey. It gives an over view of the requirements, and what it can mean for your community.

Further down this article there is a full FAQ as provided by Niantic.

GO Fest 2022

Kelsey’s Message

Introducing Kelsey, Pokémon GO Lead Community Manager Hey, Trainers! I’m Kelsey (they/them), a lifelong Pokémon fan who now gets to work on my favorite thing: helping communities connect and play together. I know first-hand how important local community leaders are and how much of their impact is born from passion and hard work. One of the first things I wanted to do when I joined Niantic was find a way to recognize, uplift, and support what our community leaders do for their local Trainers. In conjunction with our sponsored partnership at the Silph Road, I’m excited to introduce you to the Community Ambassador Program.

This program will start taking applications from eligible communities in the Americas, Europe, the Middle East, Africa, Australia, and New Zealand on July 28, 2022. Read on to learn more about the program, how to apply, and what you can expect to earn for your community!

What is the Community Ambassador Program?

The Community Ambassador Program supports local, in-person Pokémon GO communities around the globe by empowering their experiences. Community Ambassadors can receive special perks for their communities, like item codes for giveaways, access to Niantic representatives for special feedback sessions, and other opportunities to support their community’s growth. Individuals who run in-person events in their area, grow their communities, and create and connect safe spaces for Trainers to play can apply to become one of Niantic’s Community Ambassadors.

What does a Community Ambassador do?

A Community Ambassador is someone who voluntarily runs events in their local community with the gratitude and assistance of Niantic. Niantic recognizes how much passion and hard work it takes to bring people together, and this program is built to help leaders do just that.

What does Niantic look for in a Community Ambassador?

Diversity. Pokémon GO Trainers include people of many nationalities, identities, and ethnicities. We want to ensure that our Community Ambassadors do, too. Professionalism and quality of character. Being a Community Ambassador means that you’ve been recognized by Niantic. Our Community Ambassadors should always treat others with respect, honesty, and kindness. Positivity. We know that communities grow in the image of their leadership, and the best communities are built by creating and highlighting the positive instead of focusing on the negative.

Opportunities for critical feedback should be treated with respect—never with cruelty or anger.

Safety. Community Ambassadors should strive to ensure that both their communities and the spaces they play in are secure.

All communities are required to have digital presences that are family-friendly, publicly open to members over 13 years of age, and include common sense rules that facilitate safe spaces and practices.

When gathering to play, Community Ambassadors should ensure that the areas they choose are safe for trainers and avoid unsafe environments

Integrity. Communities should avoid cheating in all forms. That includes discussing cheating or using bots, websites, or other tools that encourage cheating. Community Ambassadors should always do their best to ensure that their communities remain cheat-free.

What does a community receive for being part of the Community Ambassador Program?

Community Ambassadors who register and run events through our program will receive special incentives like item codes and swag to share with their communities for Community Days and other events.

Community Ambassadors will also be able to provide feedback directly to Niantic. They will have access to one-on-one opportunities to learn more about us—and for us to learn about you!

As we continue to grow and develop the program, we may extend additional opportunities and benefits to help you foster a healthy and safe community for others to play in.

How do I become a Community Ambassador?

Niantic uses the Silph Road’s level and ranking system to track in-person community activity. Community leaders who have reached Rank 3 on the Silph Road’s community pages are eligible to apply to become a Niantic Community Ambassador. Applicants are then vetted for adherence to our guidelines. You can read more about the Silph Road’s community pages and how to rank up here.

You can learn more about the vetting process—as well as our expectations for Community Ambassadors and the spaces they create—here. Building Up Your Communities, Together We’re excited and hopeful that this program will help you build your local communities. We want to help new Trainers and veterans alike find new groups to play with and explore the world of Pokémon GO together. We’ll continue to update this program as it grows, and we look forward to sharing more in the coming months.

GO Fest 2022

Full Programme FAQ

Below you will find a much more in-depth version of some of the above answers and questions.

What is the Community Ambassador Program?

The Community Ambassador Program supports local, in-person Pokémon GO communities around the globe by empowering their experiences. Community Ambassadors can receive special perks for their communities, like item codes and swag for giveaways, access to Niantic representatives for special feedback sessions, and other opportunities to support their community’s growth.

Individuals who run in-person events in their area, grow their communities, and create and connect safe spaces for Trainers to play can apply to become one of Niantic’s Community Ambassadors.

Community Ambassadors

What does a Community Ambassador do? Are they an employee or a volunteer?
A Community Ambassador is not a Niantic employee, contractor, representative, or volunteer.

A Community Ambassador is someone who voluntarily runs events in their local community with the gratitude and assistance of Niantic. Niantic recognizes how much passion and hard work it takes to bring people together, and this program is built to help leaders do just that.
We do not restrict what a Community Ambassador says or does; they have the freedom to give positive or negative feedback publicly. However, we do require that interactions are professional—all feedback should be respectful, constructive, e and should never attack the people who work on the game.

What does Niantic look for in a Community Ambassador?

Diversity. Pokémon GO Trainers include people of many nationalities, identities, and ethnicities. We want to ensure that our Community Ambassadors do, too.
Professionalism and quality of character. Being a Community Ambassador means that you’ve been recognized by Niantic. Our Community Ambassadors should always treat others with respect, honesty, and kindness. Positivity. We know that communities grow in the image of their leadership, and the best communities are built by creating and highlighting the positive instead of focusing on the negative. Opportunities for critical feedback should be treated with respect—never with cruelty or anger.

Safety. Community Ambassadors should strive to ensure that both their communities and the spaces they play in are secure. All communities are required to have digital presences that are family-friendly, publicly open to members over 13 years of age, and include common sense rules that facilitate safe spaces and practices. When gathering to play, Community Ambassadors should ensure that the areas they choose are safe for trainers and avoid unsafe environments.

Integrity. Communities should avoid cheating in all forms. That includes discussing cheating or using bots, websites, or other tools that encourage cheating. Community Ambassadors should always do their best to ensure that their communities remain cheat-free.

How do I become a Community Ambassador?

BEFORE JULY 28th: Niantic uses the Silph Road’s level and ranking system to track in-person community activity. Community leaders who have reached Rank 4 on the Silph Road’s community pages are eligible to apply to become a Niantic Community Ambassador. You can learn more about the Community Pages on the Silph Road here. Applications will be available on July 28, 2022, for community leaders who have reached Rank 4.

AFTER JULY 28th: Niantic uses Silph Road’s level and ranking system to track in-person community activity. Community leaders who have reached Rank 4 on the Silph Road’s community pages are eligible to apply to become a Niantic Community Ambassador. You can learn more about the Community Pages on the Silph Road here. Once they reach Rank 4, eligible leaders can fill out this application to apply. Once it’s submitted, the applicant will go through the vetting process.

How does Niantic vet their Community Ambassadors?

Niantic has partnered with the Silph Road to help with the vetting process and to ensure that candidates meet our standards. Upon applying to the program, applicants will go through the following checks:

  • Pokémon GO account checks for any history of cheating.
  • Background checks for recorded incidents involving the safety of families and children.
  • A series of customer service and community checks. These checks help verify that the community is moderated and has common sense rules. This process also checks to see if complaints have been reported against the applicant in the past six years.

Not all applicants are guaranteed to become Community Ambassadors. Community Ambassadors may lose their status at any time if they engage in any behavior that can be considered against our standards, is harmful to their community, or violates our Terms of Service.

You can learn more about The Silph Road’s checks here.

What are the requirements for a community?

We require that communities are respectful, family-friendly, and exemplify a willingness to support each other in a friendly, constructive manner. In order to qualify and remain in good standing, communities must meet the following requirements:

  • Community leadership must be over the age of 18. Community leadership should have rules and regulations in place to ensure all members must be over the age of 13.
    Communities must be public and accessible for anyone to join.
  • Your community cannot be locked behind any form of paid gate, such as a Patreon or Steady membership.
  • Communities should be Rank 3 on The Silph Road’s Community Pages. You can learn more about their Community Pages here.
  • Communities must have a presence on Campfire and use it to organize their events in order to receive in-game rewards.
  • Communities must be family-friendly.
  • Communities cannot publicly advocate for or share information about cheating.
  • Your community should have rules and regulations to govern what happens if members of your community discuss cheating.
  • Communities with high amounts of cheaters or public discussion of cheating will be removed from the program.
  • Communities must be actively moderated and maintain a set of rules that encourage good behavior.
  • Communities must maintain an active, positive space for members.

We will periodically check community hubs to ensure their content is meeting our requirements. Failure to meet requirements will result in immediate removal.

A note about cheating:

Community Ambassadors’ accounts must be in good standing and pass a check with Niantic in order to qualify. Additionally, your community space may not actively encourage or advocate for any sort of cheating. To help you navigate this topic and help you avoid violating the Terms of Service, we are providing the following examples to assist you.

  • TRICKS: If something happens inside of the Pokémon GO app, without any external influence, then this is not cheating. If you perform any action inside the app that leads to an unexpected, but possible, behavior, this is not considered cheating.
  • Tricks are OK to talk about, but are not confirmed or supported by Niantic.
  • PHONE CHEATS: If you leave the Pokémon GO app and change something about your phone’s settings to impact gameplay, this is cheating. This may include manipulating standard functions on your phone through its settings, such as switching GPS on and off or changing time zones in the settings.
  • Talking about phone cheats or encouraging members to use them should not be allowed on your community hub.
  • THIRD-PARTY CHEATS: Using a third-party device or third-party software to manipulate data or the Pokémon GO app, or using a manipulated third-party version of Pokémon GO, is cheating.
  • This category includes using a bot to play Pokémon GO or using software to manipulate your GPS signal.
  • Talking about third-party cheats or encouraging members to use them should not be allowed on your community hub.

These are only a few examples. If you are unsure, check the Niantic Terms of Service. We can’t foresee all the ways someone might cheat in Pokémon GO, so if you encounter something that feels wrong but is not classified as cheating in our guidelines, act with caution. Talking about cheating is a serious topic for us and can cause a community and its Community Ambassador to be immediately removed.

If you or your Community Hub have had any previous issues with cheating, please let us know so this information won’t affect our relationship in the future. An offense that occurred before you joined the program does not exclude you from participation as long as you are open about this.

What are the requirements for a Community Ambassador to run an event?

In order to receive incentives, events must always do the following:

  • Be held safely. If there are potentially dangerous elements involved, such as inclement weather or other harmful environments, Community Ambassadors should cancel events or reschedule for an alternate location.
  • Be held in-person and focused on in-game experiences, such as Raid Hour, Community Day, Battle Days, or other events. Incentives will not be supplied for events in which the community does not meet in-person.
  • Be scheduled and collect RSVPs using the Silph Road and Campfire.
  • Have at least five attendees.
  • Have a Community Ambassador present.

What does a community receive for being part of the Community Ambassador Program?

Community Ambassadors who register and run events through our program will receive special incentives like item codes and swag to share with their communities for Community Days and other events.

Community Ambassadors will also be able to provide feedback directly to Niantic. They will have access to one-on-one opportunities to learn more about us—and for us to learn about you!

As we continue to grow and develop the program, we may extend additional opportunities and benefits to help you foster a healthy and safe community for others to play in.

I have other questions about this program.

Where should I direct them?  You can email [email protected] with any questions.

GO Fest 2022

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