It has been a busy week at the Pokémon Center, with a whole host of new collaborations launched, the first permanent Pokémon shop outside of Asia is announced, and while October is still in full swing, holiday season has already arrived with cute winter themed plushies coming very soon.
Pokémon Shop Coming to London!
A permanent, physical Pokémon store is coming to London, United Kingdom! Chief Product and Experience Officer at The Pokémon Company International, Gaku Susai shared:
“We are always exploring new opportunities that help us create unique and memorable experiences for our fans. This new London store will give visitors the chance to step into the world of Pokémon, whether they’re discovering the brand for the first time or have been Trainers for years. We hope it becomes a place where everyone can come together, feel like part of a community and enjoy the magic of Pokémon in a whole new way.”
The London store is currently scheduled to open by 2029. The London store will also be the first of several permanent Pokémon stores that are planned to launch outside of Asia.
Pokémon Holiday Plushies
We officially know the plushies that will be released globally for the Pokémon Center holiday merch line, and they might just be the cutest they have ever made! We covered the clothing, decor and other items in a separate article with hopes we would see information on the plushies soon, and here it is!
Clodsire pulling Pikachu in the sleigh is the most adorable idea, and the expression on some of these Pikachu keyrings are hilarious, why is Pikachu riding the Porygon car so evil looking?! Obsessed. And of course, the absolute highlight, Treekachu. It’s a want, a need, a must-have! And we hope we see Treekachu translate into Pokémon GO for the holiday events too, as the plushies normally hint at what is to come in game.
Pokémon x Beats Pill Speaker
A new Pokémon × Beats Pill Wireless Bluetooth® Speaker was released on Thursday, October 15, 2026, at 8:00 a.m. PDT, and is available at apple.com. It features Pikachu and Mimikyu, is dust- and water-resistant, and has up to 24 hours of battery life.
Pokémon Nights Out Merchandise
Limited edition apparel and accessories inspired by the Pokémon Nights Out event are available on Pokémon Center that are designed to celebrate Pokémon’s first electronic dance music event. With everything from Clear Stadium Bags, to Mewtwo Baseball Jersey, and more, there are some incredibly cool pieces available in this collection.
Pokémon x Santa Cruz Skateboards Collaboration
Pokémon have teamed up with Santa Cruz Skateboards to offer a range of skate inspired merch, with some inspired by their iconic Screaming Hand art!
There are adults and kids options in this collection, with hoodies, t-shirts, hats, and grip tape featured. There are even limited edition blind box skateboards, which we suspect will have scalpers and collectors alike scrambling!
Pokémon x Dolly Noire Collaboration
Dolly Noire are back again with a new range of Pokémon merchandise at the Pokémon Center, with a focus on Diagla, Palkia, and more! There are t-shirts, hoodies, shorts, shirts and sweatshirts, with a focus on mostly darker colours, but there are some brighter highlights, like the Mew shirt! I am a big fan of the half-half Cresselia-Darkrai tshirt, which is such a cool idea!
