The prices of Store items have been increased for all European and Mexican trainers, both on Android and iOS!
Niantic is not the one to blame for the price increase, as we’ve confirmed that Apple’s pricing policy for EU is the root cause of the price increase. Apple mandated that iOS in-app prices increase throughout the Euro zone, mostly due to foreign exchange rate changes.
To keep pricing consistent, Android prices were also adjusted to iOS values.
Other popular mobile games have also increased prices to comply with the new regulative. Here’s the official explanation from Apple:
Due to foreign exchange rate changes, prices for apps and in-app purchases (excluding auto-renewable subscriptions) will increase in Denmark, Mexico, and all territories that use the Euro currency in the next 7 days. Auto-renewable subscription prices will not be affected. You can change the price of your subscription at any time in iTunes Connect with the option to preserve prices for existing subscribers.
A rough estimate indicates that the price of Coins has increased by 10%, with minor differences depending on your local market.
The Pokémon GO Community is disgruntled by this change, although it has little to do with Niantic or Pokémon GO. A number of trainers noted that prices were already high enough and that Coin Packs should be adjust around old prices.
Additionally, Trainers that receive €10 gift card will be unable to spend it on a €10 Coin Pack, as it now cost €10.99! We expect lower in-game spending and loss of revenue from in-game purchases in the weeks to come.